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Phishing, fake profiles, and ads for escorts continue this tradition today.Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.

was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content.These kinds of ads were especially fashionable among lonely soldiers during World War I.1960s: Counterculture and Computer Love Removed from the context of wartime, old stigmas crept back in.For , users could answer questionnaires and receive a list of potential matches, a process that is still used by many dating sites.1990s-2000s: Second Wave of Mainstream The explosion of the Internet in the mid-to-late 1990s created a new context for personals, and by the end of the decade, they had become relatively acceptable.

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