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This list is not intended as a ranking based solely on earnings ups and downs or the fluctuations of a company’s work force, nor is it designed to chart executives’ progress—or lack thereof—year over year.An executive’s standing in last year’s rankings largely does not figure into our calculations this year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream. 1 last year, surely turned in another winning performance but fell just behind our pick for the top spot this year, Facebook’s Mark Zuckerberg. Because, in our estimation, Zuckerberg proved to have considerably more sway over the daily news cycle—making headlines in regard to advertising, video and more.During his F8 keynote, Zuckerberg took a not-so-thinly veiled jab at presumptive Republican presidential nominee Donald Trump when he said: “Instead of building walls, we can help build bridges. We do it one person at a time, one connection at a time.

In fact, he proposed a stock structure that would allow him to maintain control of the company while selling off shares. For Zuckerberg to maintain his power and influence—and by extension, his ability to affect outcomes on a worldwide scale—it’s imperative to stay connected.2.

From self-driving cars and drones to artificial intelligence, mobile operating systems and, possibly, products and services designed to extend the human life span, Page’s vision encompasses many diverse and essential facets of daily life. “Companies are doing the same incremental thing that they did 50 years ago, 20 years ago. Especially in technology, we need revolutionary change.” Just as, in its initial incarnation, Google revolutionized the way we search for facts and, by extension, changed our entire relationship to data, Alphabet is geared toward shaping the world in even bigger, bolder strokes—while maximizing profits, naturally.

“We should be optimists,” Page said during last year’s shareholders’ meeting, “and be excited about all the things we’re building and contributing to the world. Tim Cook CEO, Apple Revenue: 3.7 billion Employees: 110,000Lately, Apple’s shiny reputation has been tarnished. corporation to hit 0 billion in market capitalization, the company’s value recently dipped below 0 billion, and Apple now finds itself in a slugfest with Alphabet for the top slot on the S&P 500. Slower i Phone sales and a disappointing debut of the Apple Watch.

At the same time, Facebook is looking to drones to beam wireless internet across the globe, expanding the digital community while providing access to millions more consumers for Facebook and its advertising partners. Augmented and virtual reality are also high on the agenda.

Facebook is developing glasses with a conventional design (that is to say, not goggles) that overlay graphical data on the physical world.

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